There's a new logo, new colors, new images, and a new website. The established Allprotec® brand has given itself a completely new face overnight. When times change, you have to grow as a brand.
Since the beginning of the year, Allprotec®, the strong umbrella brand of AAV Allgemeiner Arbeitsschutz-Vertrieb GmbH for the PPE sector in the DACH region and on the web, has been offering even more opportunities. The name has remained the same, but the logo has been modernized. In addition, visual and content-related developments have been introduced to enable even better digital and future-oriented solutions for customers.
Managing Director Sonia Niedhart and the agency MiU24® KG have set themselves the goal of shaping the occupational health and safety sector in a future-oriented way. From March 31, 2023, this will take place under the new umbrella brand Allprotec®, which will replace the main brand after its development phase of around five years.
The specially founded project team of AAV GmbH, which works in close cooperation with the management, worked on the successful brand switch for several months, which was rated as very positive and encouraging. The colour scheme in blue with natural accents in orange radiates sustainability, safety and competence. The new logo is clearer and more modern, but also simple and elegant. The website in the new design with improved usability also shows the passion as an occupational health and safety expert.
"All participants unanimously agreed that a modern and innovative umbrella brand would be the most effective way to provide customers with a clear shopping experience and also to implement forward-looking changes as a team. With these two strengths, we will drive forward the topic of occupational health and safety and PPE in the DACH region and improve the quality for our customers even further," reports Sonia Niedhart (Managing Director).
The project could only be set in motion after a Europe-wide realignment of the brand was first developed. As part of the implementation of the project, the Werberetter® duo was commissioned with the redesign and visual representation of the brand.
"Now we are even more direct, transparent and cordial. We do everything we can to ensure that customers are proud and satisfied when they take the finished PPE out of the box. We would like to make this passion for projects close to our hearts more visible and tangible in the future," says Sonia Niedhart (Managing Director).
The new look encompasses not only the look, but also the self-image as well as the hybrid strategy for future work with customers and suppliers. Hybrid thinking is anchored in the Allprotec® brand and is already integrated into the new website. In the coming years, this process will be increasingly tailored to the needs of customers and employees
Project manager Jürgen Heßing (AAV) said: "Allprotec® describes a new identity and heralds a new era for occupational safety. With the umbrella brand, we are well prepared for the upcoming challenges in the digital sector."
Allprotec® – Just Work Safe.